As Simple As It Sounds
Using the fluidity of sound to give businesses a sonic identity that’s audible across digital platforms, consumer minds, and everyday culture.
Track Name
Sounds That Have Scaled Brands
Listen to sonic brand identities, app micro-interactions, product UX audio and more created by our audio branding service experts at Resonation.
Give your Brand an Audio Strategy for Faster Subconscious Retention in Modern Media
Let your brand’s message own a musical structure that activates neural connections in your consumers. Resonation’s audio branding services use a research-backed cocktail of tempo, scales, and sonic bibles to create audio assets that improve your awareness campaigns, sales, and marketing outputs.
8.53x
Higher Asset Effectiveness
Analysis of 1000+ video ads discovered that brand-centric sonic cues acquire more attention than visual assets alone. This can outperform celebrities, logos, and catchphrases.
76%
Increase in Long-Term Brand Power
Distinctive audio assets also secure a 138% stronger consumer perception of advertising quality than ads that rely on generic or licensed tracks.
9.1%
Sales Uplift Over Random Playlists
Retail behavioral tracking shows that an appropriately tailored tempo and soundscape composed for your brand increases sales compared to a generic or shuffled playlist.
6%
Bump in Buyer Action & Decision Making
Comprehensive e-commerce and media performance benchmarks confirm that a cohesive sonic anchor across audio channels boosts immediate purchase intent.
8.53x
Higher Asset Effectiveness
Analysis of 1000+ video ads discovered that brand-centric sonic cues acquire more attention than visual assets alone. This can outperform celebrities, logos, and catchphrases.
76%
Increase in Long-Term Brand Power
Distinctive audio assets also secure a 138% stronger consumer perception of advertising quality than ads that rely on generic or licensed tracks.
9.1%
Sales Uplift Over Random Playlists
Retail behavioral tracking shows that an appropriately tailored tempo and soundscape composed for your brand increases sales compared to a generic or shuffled playlist.
6%
Bump in Buyer Action & Decision Making
Comprehensive e-commerce and media performance benchmarks confirm that a cohesive sonic anchor across audio channels boosts immediate purchase intent.
8.53x
Higher Asset Effectiveness
Analysis of 1000+ video ads discovered that brand-centric sonic cues acquire more attention than visual assets alone. This can outperform celebrities, logos, and catchphrases.
76%
Increase in Long-Term Brand Power
Distinctive audio assets also secure a 138% stronger consumer perception of advertising quality than ads that rely on generic or licensed tracks.
9.1%
Sales Uplift Over Random Playlists
Retail behavioral tracking shows that an appropriately tailored tempo and soundscape composed for your brand increases sales compared to a generic or shuffled playlist.
6%
Bump in Buyer Action & Decision Making
Comprehensive e-commerce and media performance benchmarks confirm that a cohesive sonic anchor across audio channels boosts immediate purchase intent.
Meet the team
Resonation is a young, innovation-led audio branding studio. We exist to give brands an unforgettable voice because we believe sound should flow like a wave across digital platforms. We compose strategic sound signatures that make your brand recognizable across devices, stores, and experiences.
Our Sonic Branding Services
Our Sonic
Branding Services
Sonic Strategy & Brandbook
Apply an end-to-end audio branding strategy that outlines Raag selection, musical structure, tempo, instrumentation, and usage rules to 10x long-term brand recall.
Sonic Strategy & Brandbook
Apply an end-to-end audio branding strategy that outlines Raag selection, musical structure, tempo, instrumentation, and usage rules to 10x long-term brand recall.
Sonic Strategy & Brandbook
Apply an end-to-end audio branding strategy that outlines Raag selection, musical structure, tempo, instrumentation, and usage rules to 10x long-term brand recall.
Sonic Logo & Brand Theme
The audible equivalent of your visual identity. We choose bespoke brand scales so every client owns a completely distinct, non-repetitive sound signature.
Sonic Logo & Brand Theme
The audible equivalent of your visual identity. We choose bespoke brand scales so every client owns a completely distinct, non-repetitive sound signature.
Sonic Logo & Brand Theme
The audible equivalent of your visual identity. We choose bespoke brand scales so every client owns a completely distinct, non-repetitive sound signature.
Sonic UX/UI
Beeps and boops for mobile apps, websites, POS terminals, vehicles (interior and exterior), smart appliances, wearables, IoT devices, physical products, etc. Sound design that makes products feel communicative.
Sonic UX/UI
Beeps and boops for mobile apps, websites, POS terminals, vehicles (interior and exterior), smart appliances, wearables, IoT devices, physical products, etc. Sound design that makes products feel communicative.
Sonic UX/UI
Beeps and boops for mobile apps, websites, POS terminals, vehicles (interior and exterior), smart appliances, wearables, IoT devices, physical products, etc. Sound design that makes products feel communicative.
In-Store & Retail Playlist
We guide your customers' decisions through in-store playlists designed for multi-zone retail usage. This sonic branding service produces proprietary micro-tracks as your audio catalogue to keep your customers involved and subconsciously entertained.
In-Store & Retail Playlist
We guide your customers' decisions through in-store playlists designed for multi-zone retail usage. This sonic branding service produces proprietary micro-tracks as your audio catalogue to keep your customers involved and subconsciously entertained.
In-Store & Retail Playlist
We guide your customers' decisions through in-store playlists designed for multi-zone retail usage. This sonic branding service produces proprietary micro-tracks as your audio catalogue to keep your customers involved and subconsciously entertained.
Voices of Our
Satisfied Clients
Before a single note, Resonation wanted to understand our history, our platform, our aspiration — then built a sonic identity that carried all of it. Uroovaak finds inspiration in the smallest things, and it shows in the depth of the work. Easy to work with, impeccable in output. After 811, going back to them for Kotak Bank was an easy call.
Ritesh Rajan
Head of Design & Experience — Kotak Bank Platforms
Before a single note, Resonation wanted to understand our history, our platform, our aspiration — then built a sonic identity that carried all of it. Uroovaak finds inspiration in the smallest things, and it shows in the depth of the work. Easy to work with, impeccable in output. After 811, going back to them for Kotak Bank was an easy call.
Ritesh Rajan
Head of Design & Experience — Kotak Bank Platforms
Before a single note, Resonation wanted to understand our history, our platform, our aspiration — then built a sonic identity that carried all of it. Uroovaak finds inspiration in the smallest things, and it shows in the depth of the work. Easy to work with, impeccable in output. After 811, going back to them for Kotak Bank was an easy call.
Ritesh Rajan
Head of Design & Experience — Kotak Bank Platforms
Play a little with our Resophone
8 notes. Unlimited combinations. The Resophone is your personal sandbox to play, compose, and discover how powerful short sound clips can be. Did you know a Thaat is a precise theoretical structure in Indian classical music? Each Thaat has a melodic character with its own distinct hue and the unique power to color the listener’s mind.
Track Name 1
About The Thaat
Tap out a tune, switch between Thaats, and hear how small shifts in scale parameters can instantly change the emotion you experience.
Play a little with our Resophone
8 notes. Unlimited combinations. The Resophone is your personal sandbox to play, compose, and discover how powerful short sound clips can be. Did you know a Thaat is a precise theoretical structure in Indian classical music? Each Thaat has a melodic character with its own distinct hue and the unique power to color the listener’s mind.
Track Name 1
About The Thaat
Tap out a tune, switch between Thaats, and hear how small shifts in scale parameters can instantly change the emotion you experience.
Play a little with our Resophone
8 notes. Unlimited combinations. The Resophone is your personal sandbox to play, compose, and discover how powerful short sound clips can be. Did you know a Thaat is a precise theoretical structure in Indian classical music? Each Thaat has a melodic character with its own distinct hue and the unique power to color the listener’s mind.
Track Name 1
About The Thaat
Tap out a tune, switch between Thaats, and hear how small shifts in scale parameters can instantly change the emotion you experience.
Frequently Asked
Questions
What is sonic branding and why does my business need it?
What is an audio logo (sonic logo)?
How is a sonic logo different from a jingle or stock track?
What is Resonation’s sonic branding process?
What is sonic branding and why does my business need it?
What is an audio logo (sonic logo)?
How is a sonic logo different from a jingle or stock track?
What is Resonation’s sonic branding process?
Give Your Brand
A Sound
Speak to our sonic branding experts to understand what audio elements suit your brand's personality
hello@resonation.com
Give Your Brand
A Sound
Speak to our sonic branding experts to understand what audio elements suit your brand's personality
hello@resonation.com
Give Your Brand
A Sound
Speak to our sonic branding experts to understand what audio elements suit your brand's personality
hello@resonation.com
Resonation